UPDATE: Apparently, episodes 1, 2, and 3 of this season will finally be available online starting next week, on July 14. What's odd is that it's just those 3 episodes and it doesn't include 4 and 5, which would have aired by that point. I'm guessing since Nick already said those won't be available online, they don't want to backpedal just yet. It might even be this way for the other episodes, but it's too early to tell. In the meantime, if you still haven't seen the premiere, but also want to see the next two episodes, set a recording of those two with your DVR or whatever you have. Then, when you watch the premiere after buying it on Monday, you can watch the episodes you recorded. Bam! All caught up!
We now return to the original journal entry...
Been wondering why Korra's newest episodes aren't available on Nick.com or iTunes yet? Well, it appears they won't be at least until the season's over. Why? A new commercial for Korra (YAY! THERE ARE COMMERCIALS!) stated that Book 3's episodes are ones that "you can't see online... or anywhere else."
Why this decision? I have a pretty good theory...
Ever since those leaks, Nickelodeon became nervous of it happening again and what effect it would have on ratings. Apparently, with a mere 1.5 million viewers tuning in the first time the premiere aired, their fears were justified. Then again, they did only give us a weeks notice about it... Either way, it seems pulling Korra episodes from all online providers is their way of making sure leaks never happen again. On top of that, it'll give fans an incentive to watch the new episodes as they air on TV, hopefully boosting their ratings.
While I am mad that we'll have to wait until the season's over to legally download these episodes, I am impressed with Nick for taking some kind of action regarding the leaks AND the show's ratings. I'll admit that there are other things they can do to make sure this season rakes in viewers, like having even more commercials or putting it back on Saturday morning, but this is actually a good start... At least, I think so.
Let's just see how this works out.